Essential Descisions Inc.

Market Research
Our extensive experience in market research benefits clients in determining financial and market feasibility at a project's inception and prior to a significant investment of time and resources.

• Market Manager - Sample Study
  A cost-effective Phase I Report. The Market Manager provides a client with an initial "desk" analysis of potential demand. The report provides "go no-go" points that enable the client to determine feasibility of a project. The study reviews significant demographic market characteristics, the impact of the competitive environment, and demand analysis.
• Full Market Study The full Market Feasibility Study includes all aspects of the Market Manager plus an on-site detailed analysis of the qualitative issues impacting the primary market area. The study contains all essential elements necessary for determining project viability and for obtaining financial approvals.
• Site Evaluation
  • Geocoding: Identify your primary and secondary markets at a glance. This process precisely pinpoints your customer base.
  • Drive-time analysis and traffic counts: Determine market potential based on designated drive time.
  • GIS (Geographic Information System) mapping: Demographic data and mapping of population by age and income.

Development Services
Our development team is a national leader in the planning and development of senior living communities. Over the past 20 years, we have been involved in the planning and development of more than $500 million of new and re-positioned senior living communities across the country with project budgets ranging from $5 million to more than $125 million.

• Strategic Planning An intensive leadership retreat with the purpose of bringing together executive leaders and key staff to achieve consensus on mission, resources, strengths and weaknesses, leadership direction and long-range growth strategies and objectives.
• Site Acquisition Provide second party negotiation on behalf of the client
• Site Redevelopment Master site planning on existing campus
• City Process Secure local and state approvals
• Development Team Selection Coordinate RFP and selection process for the development team - Architect, General Contractor, Interior Design.
• Financial Analysis Coordinate selection of investment firms and negotiation of terms. Pro-forma analysis to determine financial feasibility.
• Planning Work with the client and architect to establish the project program. Completion of concept development, schematic drawings, design development and construction documents.
• Construction Management Provide general oversight of construction process for quality assurance, punch list and warranty items, maintaining budget and schedule.

Project Experience
Key: VH = Village Homes, BS = Brownstones, SA = Senior Apartments, AL = Assisted Living, MC = Memory Care, CC = Care Center, TC = Transitional Care

1. Saint Therese at Oxbow , Brooklyn Park, MN - 143 units, 23 Million (SA, AL, MC)
2. Norris Square, Cottage Grove, MN - 146 units, 33 Million (SA, AL, MC)
3. Boutwells Landing, Oak Park Heights, MN - 520 units, 134 Million (VH, BS, SA, AL, MC, CC, TC)
4. Highland Ridge, Williamsburg, IA - 154 units, 25 Million (VH, SA, AL, MC, CC)
5. The Homestead of Rochester, Rochester, MN - 137 units, 21 Million (SA, AL, MC)
6. Lea Hill, Auburn, WA - 174 units, 40 Million (BS, SA, AL, MC)
7. Waverly Gardens, North Oaks, MN - 101 units, 36 Million (BS, SA, AL, MC, CC)
8. McKenna Crossing, Prior Lake, MN - 154 units, 31 Million (SA, AL, MC)